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Promotions Spotlight
by Sander Walker
WGRF 97 Rock is rockin' Buffalo -- and they want to know who you've rocked out with! Which rock stars you've rocked out with that is! It's the "Rock Star Photo" contest and listeners are encouraged to submit pictures they have of themselves with famous rock stars.
Some of the entries already posted on the 97 Rock web site include Robert Plant, Roger Daltry, Steven Tyler and more! Those who enter are qualified to be treated like a rock star at Fashion Outlets and win a $500 Gift Card/Shopping Spree! The winner will be drawn at random and the meantime, some cool pics of some real classic rockers on the site. But what dork posted the Blue Man Group? (11-20-09)
You can't buy this kind of publicity and yet it's another amazing promotion that is costing Chicago's 720 WGN-AM nothing! Midday man John Williams was appalled that Chicago's Christmas tree in Daley Plaza would cost around $150,000. So he sprung into action and declared that he and his friends could do it for far less -- in fact, for free!
So Wednesday of this week he proved it after a little help from listeners. One listener donated the Christmas tree from his farm, a truck driver delivered it downtown for free, a hardware store donated the lights, a listener with a crane hoisted it into position and scores of listeners brought out ornaments! The 25-foot tree now stands in Tribune Tower's Nathan Hale courtyard. So what started as an angry tirade turned into what has now been dubbed "The People's Tree" and it's the talk of the windy city. Can't buy that kind of publicity! (11-19-09)
From WGRD 97.9 in Grand Rapids comes the new math Stock Car Math! It's the latest and greatest contest from the Free Beer and Hot Wings Morning Show and it's a chance for racing fans to see that Big Stock Car Race in Daytona in February! It'll pay to know your drivers and their numbers as the morning show will be asking a mathematical question that you'll only be able to figure out if you do!
Each daily winner of Stock Car Math is qualified for the grand prize - a three night stay at the Hilton in Cocoa Beach, shuttle service from the Orlando airport and to the race, plus two tickets to the Big Race where you'll get to hang out with the Free Beer and Hot Wings Morning Show on top of the CAT Footwear RV! It'll be a hot time in Daytona if your math skills are up to speed! (11-18-09)
| WWYZ's Every Box Has a Story |
In Hartford, WWYZ Country 92-5 says "Every Box Has a Story!" Especially if it's a box filled with sparkling new jewelry! Just in time for holiday giving, they're giving their listeners a chance to win a beautiful gold gift box from Lux Bond and Green Jewelers. Each box contains a gift card in varying amounts for free jewelry!
Listeners are invited to register on the Country 92-5 web site for the contest and tell their story of why they or a person they love deserves a new piece of jewelry. Each weekday morning, morning duo Bosh and Cory will open one of the prized boxes and announce the value of the gift card inside. Then they'll select one of the entries to determine that morning's winner! (11-17-09)
| KWAV's Holiday Food Drive! |
Soft Rock KWAV 97FM in Monterey already has that holiday spirit flowing and is putting their hearts in the right place with their 2009 Holiday Food Drive. The station is making a special appeal to all of their at-work listeners to join in helping to feed those in need in neighborhoods throughout the Central California Coast.
With the need at an all time high, listeners are being encouraged to organize a food collection effort in their office or workplace the week of November 16th. The idea is to collect non-perishable food items and then bring them to one of the many drop off locations all over town. The effort will pay off in a big way knowing they are making a difference for those who depend on the Second Harvest Food Bank of Santa Cruz and the Food Bank of Monterey County. (11-16-09)
| WZZO's Canned Food Car Crush! |
It'll be a big day to help out the needy and a big day to release some stress and do something you don't get to do everyday -- take a sledgehammer to a car! It's WZZO's Canned Food Car Crush and it goes down in Wilkes-Barre at Brown-Daub Dodge Chrysler Jeep on November 20th!
Those who come by beginning at 3pm and who donate a non-perishable food item get to have a go at mid-day man Barry Dawson's car with a sledgehammer! Afternoon gal Tori Thomas will broadcast her show live from the event and everyone who participates is in the running for a Celebrity Cruise! One runner up will win a new set of tires valued at $250! Where else do you get a chance to help people for the holidays and smash a car without getting arrested? (11-13-09)
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