AM FM Fall 2009 Phase I Birmingham AL Honolulu HI Huntsville AL Colorado Springs Fresno CA Charlotte NC Gainesville FL Orlando FL West Palm Beach Buffalo NY Kidd Kraddick Jackson Blue Jody Dean Peter Z Paul, Lisa and Chris Mark Phillips Mark and Brian Bob Buchmann Kevin and Bean Sluggo Tommy Griffiths Stryker Valentine Hollywood Hamilton Shawn Parr Paul Freeman Kennedy Lee Valsvik Greg & Melissa Weasel, Josh & Nick

Fast Ideas & Promotions

Home-A-Loan Contest with radio station and rental company where the winners win (rental) items to use for a specific time. Contest can be triggered by anytime station plays a clip from "Home Alone" (the movie) or trivia questions about certain rental items (i.e. "It's something Mr. Chaney and Roger the double-o seven man could create together." [answer: Lawn (Lon) mower (Moore)]) A bank or lending institution could also be involved by offering the winner a special one-time-only discount rate on a home loan. (05-19-09) Phony Baloney Contest where three items are read/listed and the person has to guess which one is "phony baloney" -- the one that's real/true (not the one that's bogus). Could be done on-air or in a meat department at a grocer. Winner could win meat products from a certain vendor/store. Good daily morning show feature. (05-19-09) Labor Day Clean Sweep On Labor Day, a sidewalk or street or beach clean-up is held. Every one who turns in a bag full of trash is entered in a drawing where the winner gets a "clean sweep" of prizes or gets to go through a certain store and take all they can get in X minutes/seconds. Or, the make it more public awareness-oriented, hire X homeless people to sweep up and pay X dollars to each plus complimentary lunch/dinner. Can be tied into any number of clients. (05-19-09) The Fifty-Yard Lyin' Radio station/football contest where listeners have to guess which is the "lie" out of a series of stories or supposed facts. Winners qualify for 50-yard line tickets at local football game. Retailers could be tied-in by displaying the "facts" in-store or by offering ancillary gifts (blankets, team logo items, etc.). (05-19-09) Fifty Yard Lie-In A pre-season football contest where X contestants are asked to lie down on the fifty yard line and the last person who gets up wins season tickets on the fifty yard line. People can register on-air or at participating sponsors. (05-19-09) Tour-A-Loora A St. Patrick's Day promotion where a busload of people are transported to a variety of St. Patty's Day parties courtesy of a beer distributor or radio station. The trigger to win can be through registration points at liquor stores or, on the radio, by taking callers every time a "bus" effect is played. Add to the excitement by giving one of the winners a "tour" of their own -- X number of concerts in a chauffer-driven limo. (05-19-09) Lifetime Of Luxury Take a collection of "lifetime" oriented prizes -- lifetime of video rentals, lifetime membership at a health spa, lifetime cable TV, lifetime passes to this, that and the other -- and either give away all to one person or each lifetime item to different folks. Could be tied into the "Lifetime" cable TV channel where all the promos would run and/or people could register at the various merchants' stores. Take precautions in the rules regarding tranferability of prizes, taxes, etc. (05-19-09) Triathalawn A summer or Father's Day competition for home improvement stores, lawn supply stores, nurseries, where contestants are put to the test on their lawn maintenance skills -- a three-ring event where they compete in things like a riding lawn mower obstacle course, etc. High scorers win prizes. (05-19-09) Ex-Beau Expo Promotion where ex-wives show off their ex-beaus, sort of a whimsical way to get them involved with someone else. Could be charity-driven or a nightclub event. Booths could be set up with pictures, stat sheets, etc. All in good fun. (05-19-09) Hogs For The Holidays A motorcycle (hog) contest tied into radio station bumper stickers. People are automatically entered when they apply a station bumper sticker to their vehicle. Descriptions or license plate numbers are called out on the air and those people have X minutes to call the station and win their prize. Non-callers could be given "hog" oriented prizes such as motorcycle jackets, caps, hams, sausage, etc. (05-19-09) The "A" Team A marketing promotion where parents are encouraged to enter copies of their childrens' report cards and either listen (broadcast version) for the child's name or watch the daily posting of the child's name (retail version) and win X dollars or prizes for each "A" on the report card. Additional prize packages could be created for all entrants, those with all "A's", etc. The contest could also be held the first week after school's out and give X percent off for each "A" on the report cards or future discounts for school supplies when they come back in August (perfect for a school supply or clothing/shoe store). Set up a photocopier at the store where copies could be made for free to ease the burden of copying. (05-19-09) The Great Used Book Sale A charity-driven event where people donate books, have a sale and proceeds go to charity (maybe even the library). Design pick- up/drop-off points in every zip code or arrange for service organizations to pick up the books. Set up the sale by category and price the books reasonably (say no more than 50 cents to a dollar each). Recycle the leftovers to a paper recycler. Sell sponsorships and offer signage at the book sale for the sponsors. Have the recipient charity do all the work. (05-19-09) Sunrise Super Sale From 5-6am, prices are 50% off; from 6-7, 40% off, etc. Great for a radio broadcast remote. Tease days in advance. (05-19-09) The Information Highway Your Way A radio/computer store contest where you use call-in triggers like modem sound effects or songs relating to "highway" ("Rockin' Down the Highway") for people to register to win computer gear, on-line memberships, etc. (05-19-09) Information Highway Computer store contest where clues are written on signs spaced X yards apart on the highway leading to the store. People guess what the answer is from the clues provided in order to win computer gear, prizes, etc. (05-19-09) Dough Nuts A doughnut/bakery store contest where donut/doughnut afficianados compete to see who can eat the most or create the wackiest item out of doughnuts. Winner wins "dough" (money) and donuts every day for a year. (05-19-09) Father Mows Best Father's Day promotion where dads try to win a riding mower by driving one thru an obstacle course. Best time wins the lawn mower. (05-19-09)

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