AM FM October 2009 PPM Baltimore MD Denver CO Pittsburgh PA Atlanta GA Boston MA Detroit MI Miami FL Minneapolis MN Phoenix AZ San Diego CA Dave, Shelly and Chainsaw Bryan Schock Jagger and Kristi Xavier the X-Man AJ's Playhouse Boy Toy Jesse Cliff and Company Kimo Jensen Sonny and Sue Angie Martinez Rich Kaminski Joey Kramer Michael Baisden Ed Lover Tictak Jim Kerr Paul Cubby Bryant Hollywood & Goumba Bob Bronson & Christine Nagy Steve Harvey Wendy Williams

Fast Ideas & Promotions

Celebrity Answering Machines Version 1: Whenever a celebrity (recording artist, movie star, big politician, sports figure) visits the radio station, have them record a generic greeting "Hi, this is Mickey Mantle. Everyone here is too busy listening to KXXX to answer the phone, right now, so they'd like you to leave a message at the sound of the tone." Play back at specific times on air and give a "count down" so listeners can record the messages. You could also turn it into a contest by making calls to those who say they have your message on and, if they do, they win a prize. Version 2: At a retailer who sells answering machines (i.e. "Radio Shack"), hire celebrities for an appearance where they record special answering machine messages for people who make a donation to their favorite charity. Have the customers come by with complete instructions on how to call their machine directly and change the message. (05-19-09) Just Like Elvis For Elvis Presley's birthday (January 8), hold a contest where people can be "just like Elvis" -- free all-you-can-eat food (he loved to eat), all you can eat jelly donuts, free hairdos, weight-loss clinics, video stores (for Elvis movies), free use of a Cadillac, guitar lessons, etc. Maybe throw in a trip to Elvis, a velvet Elvis painting, etc. (05-19-09) Turkeys Of The Year Radio Thanksgiving game where sound bites of "turkeys" (personalities, movies, etc.) are played and, if listener guesses correctly, wins a free turkey. (05-19-09) Turn In A Friend Radio contest where the audience is encouraged to send (mail/fax) their name and the name of a friend. Call out names of individual "friends" and, if they call and can identify a song that's playing, a secret word, etc., both parties win a prize. Good inducement for time spent listening. (05-19-09) Underwater Wedding Done with a dive shop, scuba dealer, dive center, swimming pool manufacturer, water park, swimming center, etc. Hold an underwater wedding where the couple takes the plunge and has their ceremony broadcast via special equipment. Hold special reception centered around "wet," "water," et al. (05-19-09) Fill'er-Up Weekend Car dealer promotion where customers who test drive a car are given a coupon good for X$ worth of gas or to enter to "fill up" a grocery bag or their car with toys (or any other thing that relates to "fill-up's"). Anyone who actually buys a car gets a "fill-up" of free gas for a year. Because of the various "fill-up's", a number of sponsors/vendors can be included. (05-19-09) Family Fotos Thanksgiving/Christmas promotion where winners are sent over a photographer to take a family picture while the family is seated at their Thanksgiving/Christmas dinner. Each family gets one free picture, but has to pay for rest. Good radio station/photography studio promotion. (05-19-09) Initial Roulette A contest where each spin of the "wheel" results in a different initial and (depending on whether you do two or three initials), the first person to appear/call with those initials, wins prize or daily discounts. Can be done on-air on in-store. There are close to 700 two-initial combinations and over 17,000 three-initial combinations. If done on radio, a time restriction could be included with another X$ going into the pot if no one calls within the alloted time. (05-19-09) Steak & Couch Potatoes Set up a row of loungers and TVs... Feed contestants nothing but steak. Last person to get up wins the lounger, the TV and a steak dinner every week for a (year, rest of his life, etc.). Involve mall, furniture store, appliance store and restaurant. The more visible (like in the center of the mall), the better. (05-19-09) Get Lucky A St. Patrick's Day morning show bit where you let two listeners (lovers/spouses) "get lucky" by conferencing them on the phone and one tries to convince the other to meet them for a "nooner," all the while letting you listen in. If they convince them, award them some "lucky" or "green" prizes (ie. money, dinner out, limo, etc.) (05-19-09) Canaryoke Solicit people who have birds who can talk or sing. The best wins. Could be pet store promotion or radio station bit. (05-19-09) St. Patrick's Day Movies Video rental store promotion where movies with a "green" theme are, say, free with another rental or have a one-sheet contest about "green" films and, if they can get all right, they win a free video rental. It could also be tied into a radio station where they play back snippets of the "green" movies and people have to guess what they are to win the free rentals. Movies include: "Green Card," "The Color Of Money," "Soylent Green," "Fried Green Tomatoes," among others. (05-19-09) The Parent Prom A dance for the parents of students during the high school prom season. Done in a dance hall or high school gym, it needs powder blue tuxedos and ruffled shirts to make it a real throwback to the Sixties/Seventies. Do in conjunction with formal / tuxedo rental store and offer discounts to the kids if their parents also rent a tux for the Parent Prom. (05-19-09) Give Us The Business (Cards) A contest where people have to bring in X number of different business cards (like "104" for FM104 if done with a radio station). Every one who does qualifies for a drawing for a big prize like "front row" tickets to a hot concert. The person who brought in the cards gets two tickets and, then, you draw a business card from the ones they brought in and that person also gets tickets. A retailer could be tied in as a drop-off point. (05-19-09) Tradin' For Tickets For a big concert, ask people to "trade" items for good seats. The best trades win the tickets. Items could be then given to charity. (05-19-09) Catch A Calling Star Offer $X to the listener who gets the biggest celebrity to call you during your morning show AND offer a $x to the celebs favorite charity if they're chosen as the "biggest"! (05-19-09) Blow-Off Line Radio bit. Every Friday, invite ladies to call in and get a phone number they can use over the weekend if they are being hit on by a guy they want to "blow off." This phone line, of course, is hooked up to an answering machine. On the message you get a woman (mid-20's) to record, "Hi, it's me... Leave your name and phone number at the tone and I'll call you as soon as I get a chance to check my messages. And by the way, if this is Sherrie, call me right back, I met the most incredible guy over the weekend!" The guy will probably think it is him and leave a stupid, rambling message. The fun comes when you call the guy back on Monday morning and talk to him on the air and tell him he got scammed by one of the women he tried to pick up over the weekend. They will more than likely give you permission to run the call on the air with a little good natured ribbing from you guys. Keep him on the air while you play back the message. Reward him for his humiliation. Could be tied into a female-oriented nightclub where you mention their place ("...met the most incredible guy at Bobby J's..."). (05-19-09)

Menu | Contact Us | Subscribe | Advertise | Privacy Policy | About Us

Copyright © 1989-2009 RADIO ONLINE ® The publisher makes no claims concerning the validity of the information posted on RADIO ONLINE and will not be held liable for its use. No part of this material may be reproduced in any form, incorporated in any information retrieval system or otherwise redistributed without the prior written permission of the publisher.