AM FM

Summer 2009 Quarterly
Albuquerque NM
Bakersfield CA
Huntsville AL
Madison WI
Mobile AL
Spokane WA
West Palm Beach
Austin TX
Baton Rouge LA
Charleston SC

Dave, Shelly and Chainsaw
Bryan Schock
Jagger and Kristi
Xavier the X-Man
AJ's Playhouse
Boy Toy Jesse
Cliff and Company
Kimo Jensen
Sonny and Sue
Angie Martinez
Rich Kaminski
Joey Kramer
Michael Baisden
Ed Lover
Tictak
Jim Kerr
Paul Cubby Bryant
Hollywood & Goumba
Bob Bronson & Christine Nagy
Steve Harvey
Wendy Williams

Each day, have a DJ announce the first line of an incomplete verse. Invite listeners to call in with humorous endings. Think of current events for ideas. Pick the best two or three endings each day and award small prizes. (06-17-09)

Two-Way Radio

Pick a topic -- something hot in the news -- do a different one each day... Station someone with a microphone out on busy intersections/sidewalks and ask passersby their comments. Pick out the best ones and play back in another daypart (preferably p.m. drive) and, again, the next morning as a springboard for the next question. You could make it a self-actuated bit by stationing a microphone and recorder at a drive-thru and letting people make their comments as they pick up their breakfast. Good newscast closer. (06-17-09)

Get "Hillary-Ous"

(take off on hilarious). A Hillary Clinton lookalike contest. Good for AC's or a midday promotion. Pass out headband, scarves and opinions. Good tie-in with a ladies dress shop or after-work office party. (06-17-09)

Lotta Lotto/Pick 'Em Power

Based on the state lottery "pick 6" concept. Pre-determine 6 numbers (i.e. 1,12,32,42,55,99) between 1 and your station's frequency (like 104 for FM104). Listeners guess 6 numbers and are told how many they have right and wrong. Each round, X amount is added to the jackpot amount. Winner gets jackpot plus X number of lottery tickets. Tie in retailers by displaying one of the numbers at various locations (never display no more than 3 total). The examples "Deep Sea Six" and "Super Bowl Six" could be used as giveaway vehicles for things like ocean trips and Super Bowl tickets. (06-17-09)

Veterans Day Community Sing

Put a call out for all the local vets. Ask them to participate in a Veterans Day sing-a-long. On courthouse steps, in a park, at 12 noon on the federal building lawn, wherever. Pick one song and only one song -- something that's an image match for you, like "God Bless the USA" for AC's or Country's. Play the song in a higher rotation so they can learn the words. Have at least one practice session. Bring in a professional choir director to maximize the impact. (06-17-09)

Fast Track/Speedy CD

Play a CD at triple speed. First to guess what it is, wins. (06-17-09)

Spousal Arousal

Phone bit on the interesting things spouses do to get their other half "interested"... (06-17-09)

KXXX's Celebrity For A Day

Arrange for a listener to receive the media attention normally given only to superstars like Madonna. Involve a TV station and produce a "Day in the Life" news feature of a listener who wins a random drawing. The tongue- in-cheek report could start with the winner crawling out of bed, eating breakfast, etc. After the report, give the "celebrity" a recording of the tape and a VCR to play it on. (06-17-09)

Drop Dead

A Grateful Dead promotion. Mark off a large space you can subdivide into one foot squares and number. Give away those "numbers" on-air and, then, have a parachutist skydive on to those spaces. The one he lands on wins its number-holder a Dead-oriented concert package. Great for publicity. (06-17-09)

A Day In The Life Of A DJ

Listeners send in a letter stating why they would want to win a day in the life of a DJ (they can also send audition tapes if the station desires). The winner receives: a day's pay on-air time at the station any records he steals from the music library yelled at the program director for talking; etc. (06-17-09)

All Locked Up

"Lock" an imaginary someone in the trunk of a car. Listeners have to guess who to win. (06-17-09)

Back To School

Create a weekend back-to-school package that includes sponsorships of special "Class Reunion" programming. Use music and trivia from past years to program segments or entire weekends. Besides traditional clothing retailers tie-in stores that sell appliances furniture and computers. Start the reunion Friday at 5 p.m. Continue it through Monday at midnight. Start promoting the special weekend on Wednesday with value-added client mentions. (06-17-09)

Battle Of The Sexes

Take a typical trivia-style game. Do a two-line male vs. female battle. Throw whichever sex wins the most over the (week/month) a party. (06-17-09)

Bicycle Built For Two

One DJ issues an endurance challenge to another DJ (example: morning and evening). Listeners phone in suggestions for what this challenge could be; it will be a bicycle challenge. One DJ says he wants medical attention close by so they will ride tandem bicycles with a nurse on the back of each one. Provide a chase car with a DJ to broadcast progress; hook each biker up with a wireless so they can communicate with chase car. (06-17-09)

Blind Luck

Hold a World's Largest Blind Date promotion. Give 500 listeners tickets to attend a movie premiere. As the ticket holders enter the theater select 20 to participate in the promotion. Give each male participant an envelope with a number in it. Give female participants envelopes with corresponding numbers. Before the movie begins lead the participants to the front of the theater and introduce them to their blind dates for the evening. After the movie have the winners rejoin their dates. Have 10 limousines waiting to take the couples to dinner at a nice restaurant. (06-17-09)

Call Back Bonus

Offer extra dollars if listeners call back in (half) the allotted time. (06-17-09)